4 minutes tohair like new
A leave-in treatment mask that works on the molecular level to reverse hair damage in just 4 minutes. The K18PEPTIDE™ is clinically proven to repair damage from bleach + color, chemical services and heat* – with immediate and lasting results to restore strength, softness, smoothness and bounce to hair.
CLINICALLY PROVEN BENEFITS
🏆 2022 Allure Best of Beauty Award Winner
- Patented K18PEPTIDE™
Reverses damage from bleach, color, chemical services + heat at the molecular level. - Works in 4 minutes
Fast-acting repair. Just wait 4 minutes before styling. - Highly concentrated formula
A little goes a long way. Start with 1 pump and build as needed. - Easy leave-in, no rinse needed
Skip the conditioner. Apply to damp hair and let the peptide do the work. - For all hair types
Universal repair for fine, thick, curly, or straight hair. - Vegan + cruelty-free
Clean, conscious hair science you can feel good about.
real people, real results
see more #k18results
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
feel what's possible with hair like new, powered by biotech
Why Biotech?
Standard hair care relies on heavy oils and silicones for a temporary "smooth" feel. We use Biotech-Driven Innovation to mimic the natural structure of healthy hair. The result? Hair that doesn't just look better—it is better.
- Molecular Repair: Reverses damage from bleach, color, chemical services, and heat.
- Like-New Strength: Restores elasticity, bounce, and shine from the very first use.
- Weightless Brilliance: High-performance results without the heavy buildup.
"Feel what's possible with hair like new, powered by biotech."
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Got Questions?
how does the k18 mask work?
how does the k18 mask work?
The K18 mask works as a treatment to reverse damage in 4 minutes. It’s powered by our biomimetic K18PEPTIDE™ to seamlessly fit in and reconnect broken polypeptide chains at the molecular level. As a result, disulfide bonds are also reconnected for reinforced strength along the length + width of hair—offering comprehensive, lasting, and progressive repair.
what is the k18peptide™?
what is the k18peptide™?
K18PEPTIDE™ is a biotech-developed peptide that mimics hair’s structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during damage from bleach + color, chemical services, and heat*
*Disclaimers
why skip conditioner?
why skip conditioner?
Conditioner leaves a film that blocks our peptide from penetrating effectively. Once the 4-minute wait time is up, feel free to use a conditioner, a leave-in, or any type of product.
i noticed there’s alcohol in the formula, isn’t that bad for you?
i noticed there’s alcohol in the formula, isn’t that bad for you?
We like to keep our formulas minimal, only using the exact amount of ingredients needed to get the peptide where it needs to go. Here the alcohol serves as an agent to optimize the hair environment for the K18 mask to work on a deeper level. Our unique blend of 3 alcohols functions to open the hair cuticle so the K18PEPTIDE™ can penetrate the innermost layer of hair, reaching the broken polypeptide chains (keratin chains).
when should i expect to see results?
when should i expect to see results?
Most see results after 2-3 uses. The more damaged the hair, the more dramatic the results so it may vary depending on your hair type and level of damage.